Video Editing And Thumbnail Design For Creators

Because polish does not hold attention. Pacing, hook structure and density do. A clean cut can still lose the graph in the first half minute, and the thumbnail usually arrives last, from somebody who never watched the video.

No. Retention comes from pacing, hook structure and density, not from the number of cuts. A cut earns its place when it does something to the person watching. Everything else is drag.

You send footage. I do not shoot. I need the raw files, any b-roll or screen capture, and the brand assets you already have. If there is no brand system yet, the visual system covers it.

I quote the rate against a 10 minute cut, because a rate card needs a baseline. Past that I price against real footage. 50 minutes of raw finishing at 10 is mostly selection. 20 minutes of raw finishing at 15 is mostly construction, and the longer video is the smaller job. Send one typical file and the target length. I fix the number in writing before anything starts.

The number is agreed in the brief, because it moves with the scope. What does not move is the shape. A round is one consolidated set of notes, not a running conversation. Notes that change the brief after the edit is built are a new brief, and I will say so before starting.

Yes. I price them separately for that reason. Know what you lose. The thumbnail is built from the title, and the title is what the edit pays off. Buying the packaging alone means the promise on the click is kept by somebody who is not in the room.

You keep it, with the asset and brand kit. I write it for that reason. A spec your next editor can follow is the difference between two channels. One has a look. The other had a look only while I was on it.