YouTube Money Calculator
Pick your monthly views and your niche. You get an ad revenue range and a product revenue range, side by side.
Open the tool
Engagement Rate Calculator
Engagements divided by followers, as a percentage. The number brands check before they reply.
The calculator
The account the post is on.
On the post you are measuring.
Replies from other people.
Sends, reposts and shares.
Engagement rate
5.6%
High. Strong. Brands pay attention at this level.
Total engagements
280
Likes plus comments plus shares.
280 divided by 5,000, times 100.
How To Read Your Engagement Rate
Engagement rate is the clearest signal that an audience is listening rather than merely counted. It is also the first thing a brand works out for itself before answering a pitch.
The bands
- Very low from 0 percent. Usually a reach problem or an audience mismatch.
- Low from 0.5 percent. Reach is happening, response is not.
- Healthy from 1 percent. The normal band for an active account.
- High from 3.5 percent. Strong. Brands pay attention at this level.
- Very high from 6 percent. Above almost every account of any size.
Compare against your own size
Small accounts score higher than large ones, almost without exception. A 5,000 follower account at 6 percent and a 500,000 follower account at 1.5 percent are both doing well. Comparing across sizes tells you nothing.
Falling is normal as you grow
The denominator grows faster than the response does. Followers who arrive from one viral post rarely engage with the rest of your work. Watch the number of engagements rather than the percentage once you pass a hundred thousand.
Followers or reach
Divide by followers for a media kit, because a brand is buying your audience. Divide by reach when you are judging one post, because it tells you how many people who saw it did something. Pick one and keep it, or your own figures stop comparing.
FAQs
The formula, the benchmarks and what to do when the rate falls.
Likes plus comments plus shares, divided by followers, times 100. That is the version brands and media kits use most, so it is the one here.
By followers for a media kit, because a brand is buying your audience. By reach when you are judging a single post, because it tells you how many of the people who saw it did something. The two can be far apart.
Above 1 percent is a healthy account. Above 3.5 percent is strong. Above 6 percent is rare at any size. Small accounts usually score higher than large ones, so compare against accounts your own size.
Because the denominator grows faster than the response does. Followers who arrive from one viral post rarely engage with the rest of your work. This is normal and it is not a sign that the content got worse.
Count them when you have the number, because a save is a stronger signal than a like. Add them into the shares field. Keep the method the same every time, or the figures stop being comparable.
Yes, and they check it themselves rather than taking the number in a media kit. Quote a rate you can show on recent posts.