Online Course Revenue Calculator

Three numbers decide what a course earns. Set them and see the monthly and yearly figure they produce.

The calculator

10025K50K75K100K

5,000

0.1%5%10%15%20%

2%

$9$500$1K$1.5K$2K

$149

What landing pages usually convert

  • Cold traffic, from ads or search0.5% to 1%
  • Warm traffic, from your own content1% to 3%
  • Your email list, after a launch sequence3% to 10%

Monthly revenue

$15K

About 100 sales a month at this traffic and rate.

Yearly revenue

$179K

Twelve months at the same three numbers. Launches are rarely that even.

How this is worked out. 5,000 visitors multiplied by 2 percent, multiplied by $149. This is revenue before fees, refunds and tax. Every figure is an estimate.

What Actually Moves This Number

Course revenue is traffic multiplied by conversion multiplied by price. Only three things can move it, and they do not cost the same to move.

Traffic is the slowest to change

Doubling your visitors means doubling your content output, your ad spend or your search footprint. It works, and it takes months. It is also the one most people reach for first.

Conversion is the cheapest to change

The same traffic buys more often when the page says who the course is for, shows what is inside it and answers the objection before it is asked. Going from 1 percent to 2 doubles revenue with no new visitors and no price rise. That is why it is the first place to look.

Price moves two numbers at once

Raising the price raises revenue per sale and usually lowers conversion. Double the price and halve the rate and you are back where you started, with half the students and half the testimonials. Move the price slider, then move the conversion slider down, and see whether the pair still adds up.

This is revenue, not profit

Payment fees take about 3 percent. Refunds, affiliate commissions, ad spend and tax come off after that. Take a third off the yearly figure before you plan anything around it.

FAQs

Conversion rates, pricing and what the number does not include.

Between 0.5 and 1 percent for cold traffic from ads or search. Between 1 and 3 percent for people who already follow you. Between 3 and 10 percent for your own email list after a launch sequence. Use the lowest one that matches where your traffic comes from.

Because 2 percent is close to what a real landing page does. Several calculators open on 10 percent, which produces a headline number almost nobody reaches. A plan built on that number fails quietly.

Revenue. Take off payment fees of about 3 percent, refunds, affiliate commissions, ad spend and tax to reach what you keep.

No. Price and conversion move against each other. Doubling the price and halving the conversion leaves you where you started, with fewer students and fewer testimonials. Move one slider at a time and watch both numbers.

Conversion rate is usually the cheapest of the three to move, because it needs no more traffic and no price change. The page, the offer and the proof on it are what decide it.

No. The calculator runs in your browser. Nothing is sent anywhere.